The Tahoe Brewfest is back and it is going to be bigger, better, with more beer and more bathrooms, in its second year.
Born out of a desire to showcase the local craft brew scene and to give back to the community, the Tahoe Brewfest was the invention of Deb Brown of Cold Water Brewery. She engaged FNCTN to manage the music, and then partnered with the Boys and Girls Club to provide additional event management, and to receive the profits. The first year was a great success, with a very high number of out of town attendees, and it was clear that Tahoe has a thirst for beer and fun.
Now, thanks to Vail Epic Promise, we have a venue to match our ambitions. This year the Brewfest will take place on Saturday June 2nd, in the Heavenly Cal Lodge Parking Lot. With so much more space, we have the ability to really grow the event and make it the opening event for summer on the South Shore.
This year we will have 25 breweries, 5 ciders, kombucha, 10 food vendors/trucks, 10 merchandise tents, a dedicated children’s area that also has craft rootbeer and lots and lots of bathrooms! Ike and Martin are back by popular demand and will be headlining the music lineup.
Another change for this year is that samples will be unlimited. Once you have purchased your ticket, you can have as many or as few samples as you like! But as always, we will only pour as long as the beer lasts, so get there early! We are also having VIP entry from 12-1pm, enabling a limited number of attendees to have an extra hour of tasting at the start of the event. VIP entry will start at 12 noon with general entry from 1 to 4pm.
A mission of the Tahoe Brewfest is to benefit not just the Boys & Girls Club of Lake Tahoe, but also local businesses and the community as a whole. We specifically chose a weekend with no other events happening. That way we won’t compete for attendees and can draw visitors to Tahoe on an otherwise quiet weekend. We are looking to partner with lodging properties, restaurants and other businesses to drive Brewfest attendees to their doors before and after the event. We also intend to run a responsible event, and will be encouraging walking and biking, shuttles from lodging or rides with local Lyft drivers to and from the Brewfest.
With a bit of luck and a lot of hard work, the Brewfest has the potential to raise much needed funding for the Club, and to become a signature South Shore event that celebrates everything about Tahoe.
Tickets will go on sale March 16th and keep your eye out for much more exciting information in the near future!